HYDERABAD: Jasper, a leading multi-channel direct marketing platforms company in India, and owner of India's largest group buying site, SnapDeal.com, on Monday announced the acquisition of a leading group buying company in Bangalore-Grabbon.com.

"I'm confident that with this partnership, we'll have the flexibility and resources needed to pursue our goal of building the next-generation platform for the group buying space in India. Grabbon's platform and team will be playing a key role in scaling out Jasper's plans in the group buying space in India and neighbouring countries, from a technology, merchant development and marketing perspective," said  Kunal Bahl, CEO, Jasper.

Jasper's SnapDeal.com is India's leading site in the group buying space with a presence in 8 top cities, over 40,000 strong member's community on Facebook and lakhs of users pan India. SnapDeal.com has played a vital role in changing the way people shop through the internet. The e-commerce website has received a tremendous response with over hundreds of merchants on board and thousands of satisfied customers in a short time period.

"Our companies share similar values and together, we make natural partners. By joining forces with Jasper, we can benefit from its national reach and leadership position to offer a compelling group buying service to aspiring customers all over India," said Tony Navin, Managing Partner, Grabbon.